Why Treating Every Customer the Same Is Killing Your Profits (And What to Do Instead)
The Client Who Was Doing Everything Right (And Still Going Broke) Last month, a client walked into my office exhausted. He’d been working 14-hour days, his Google reviews were stellar, his team was busy, customers were happy. But when I looked at his books, the truth hit hard—his profits were shrinking every quarter. “Jitesh, I […]
Stop Using PPTs in Sales Meetings — Do This Instead
9One time, one of my clients comes to me and says, “Jitesh, meetings bhar-bhar ke kar raha hun, par deals close nahin ho rhi hai.” I ask him, “Accha, meeting mein kya kar rahe ho?” He says, “Sir, PPT banayi hai hamari service ki, wohi dikha rahe hain.” I told him straight – “Wohi toh […]
What Separates Top Sales Closers from the Averages
A few weeks ago, at one of our events, a business owner came up to me looking visibly frustrated. His company was doing well, good product, decent leads coming in, but his sales team just couldn’t close. “Jitesh,” he said, “my salespeople are not able to convince people to buy our product. They know the […]
How to Run Weekly Team Meetings That Actually Get Results
I used to dread Monday morning meetings. Half the team was on their phones. The other half was mentally checked out. We’d discuss the same issues week after week: tasks not done, deadlines missed, miscommunication everywhere. Every time I’d walk out thinking, “What a waste of an hour.” Here’s what I realized: The problem wasn’t […]
The best method to train another team member – The SHOW-SEE-TELL framework
What if every training session could build self-sufficient performers? What if every time you coached a team member, they didn’t just understand what to do — they actually mastered it? That’s the power of Show-See-Tell, the simple but transformative coaching framework we use every day at JMAC. This method doesn’t rely on theory, slides, or […]
The Blueprint for building a solid Brand : The Marketing PAO
After spending almost 10 years in marketing and investing over ₹4 crore, I finally understood how real brands are built. It all comes down to one simple formula – The Marketing PAO. P = Position A = Attention O = Offer Every successful brand, every country, every politician follows this model – consciously or not. Let’s break […]
Should You Ever Do Business With Friends? Only If You Follow These 3 Rules!
Most people will tell you “never mix friendship with business.” But that’s not always true. You can build a great business with a friend — as long as you build it the right way. Because the problem isn’t friendship. The problem is when emotions replace structure, and comfort replaces clarity. Here are 3 non-negotiable rules […]
The 3 types of people in every company – Sparks, Hays & Rocks
Every business owner knows: people make or break a company. No matter how good your product or strategy is, the culture of your team decides whether your company grows or collapses. And in every company, you’ll find 3 types of people: Sparks, Hays, and Rocks. Let’s break them down. Sparks: The Fire-Starters Sparks are manipulative, […]
Why Being Pushy in Sales Backfires —And How to Be a Pulley Instead
Most business owners believe that unless they push hard, they can’t close deals. But here’s the truth: people don’t like being pushed in sales. When prospects feel you’re forcing them, it backfires. In B2B or consultative selling, where trust matters more than pressure, being “pushy” often damages long-term relationships. So what’s the alternative? Be a […]
The Silent Killer of Sales: Where Most Deals Drop in Your Business
A prospect comes in. You take them through a discovery call. They seem interested. They nod, they agree, they’re almost sold. You feel confident, so you send them your proposal. And then… silence. GHOSTED. No response, no reply, no deal closed. This moment is where most businesses lose the highest number of customers. Why […]