Why Treating Every Customer the Same Is Killing Your Profits (And What to Do Instead)
The Client Who Was Doing Everything Right (And Still Going Broke) Last month, a client walked into my office exhausted. He’d been working 14-hour days, his Google reviews were stellar, his team was busy, customers were happy. But when I looked at his books, the truth hit hard—his profits were shrinking every quarter. “Jitesh, I […]
Stop Using PPTs in Sales Meetings — Do This Instead
9One time, one of my clients comes to me and says, “Jitesh, meetings bhar-bhar ke kar raha hun, par deals close nahin ho rhi hai.” I ask him, “Accha, meeting mein kya kar rahe ho?” He says, “Sir, PPT banayi hai hamari service ki, wohi dikha rahe hain.” I told him straight – “Wohi toh […]